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One reason for the Customer Relationship
Management and Digital Marketing class's popu-larity
is it's very visible in daily life. Marketing is filled
in our world, every products needs marketing -- no matter
what attribution it is. These unlucky and disappointing
things force us to understand what marketing really
is. You opened this subject to help us quickly and easily
gain the basic knowledge about CRM and DM. We certainly
know many analysis, rules, real world example and so
on......In order to prove our learning results, we choose
Beer Series to be the kernel of our mid-term and final
project. In midterm, We do not rea
lly close to the spirit of project request and it let
us did a worse job. Now, we try to get the final job
excellently, hope you will in the affirmative.
The first part is the schema of Taiwan Beer Programming.
This section introduce every
detail such as Target Customer, Process, Budget, Check
Point, AIDMA, TV CF, Internet Advertisement, Online
Activity, Market Analysis, Stars, and Inter-active Online
Game. All we do is written in this part.
Part Two is the power point pictures. This part is the
key point which we used to present in classroom. I will
show you how to use our tools, how to enter Taiwan Beer's
web site -- which we made for this project, and I will
also show you how to play our game. The second part
is a summary and can be see as a Tutorial.
For our next generation and singular earth, all the
pages in this book are black and white. Although you
will not see the beautiful pictures or colorful words,
this book is still interesting. Wish you will enjoy
our project.
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